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As a benefit of membership, SBANE will gladly post press releases from member companies. It’s as easy as sending the press release to SBANE and the staff will take care of the rest. To include your company’s latest press release here, please contact Sarah Henry, Communications Manager at sarah@sbane.org.

How Does a Business Become Successful? by SBANE Member Michael Snedeker

How Does a Business Become Successful? by Michael Snedeker, Business Coach

Is it about the quality of the product or service? The customer experience? The convenience? The local need? Building a successful company is about all of those things — but it all really comes down to SALES. You can have the best product with the most helpful team, but if you can’t close the deal, your business will still fail.

For this blog, I thought it would be a good time to talk about a common misconception — that sales is a department. Sure, you may have people who dedicate their entire day to selling your product or service, but every single person who works in your business needs to understand that sales is part of the job. Even if they won’t be putting sales on a resume, every single person a potential customer interacts with is involved in the sales process.

So how can you help your employees understand that selling is part of every job? It’s all about changing the mindset. If you can get your team to understand that providing an excellent customer services experience translates directly to improved sales and a stronger business, your products and services will nearly sell themselves.

If your sales people — or your entire team — could use a mindset adjustment, then it might be time to consider bringing in Coach Sned to work through his one year-long Sales Mastery program. Business Coach, Michael Snedeker will provide your team with the tools and experience needed to be successful. It’s about more than teaching professional skills, it’s about helping the members of your team grow personally.

To read this article on Medium, please click here.

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