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SBANE Innovation Finalist Drizly Hires Wayfair Spokeswoman, Eyes New Funding

Booze Delivery App Drizly Hires Wayfair Spokeswoman, Eyes New Funding by 

Drizly, the Boston-based maker of an alcohol delivery mobile app, has tapped a former spokeswoman from one of Boston's largest tech companies.

Kerin Horgan, former media relations manager at Boston-based online home furnishings giant Wayfair (NYSE: W), joined the startup this week as senior manager of communications.

Horgan is the first of several new hires that will be joining the company over the next few months. By the end of the year, co-founder and CEO Nicholas Rellas said the company's total headcount will grow from about 40 to 70.

About half of the employees are currently based at Drizly's headquarters at 334 Boylston St., which encompasses about 3,500 square feet. The company is looking to move to a new Boston-area headquarters triple that size in the coming months. Three-year-old Drizly is on a major growth spree, and is looking to close another round of investor funding within the next two months, Rellas said. "What was once a concept has morphed into a business and now it's really become a company," Rellas said in an interview. Total funding to date for the company is about $5 million and its investors include Cambridge-based Suffolk Equity Partners, Fairhaven Capital and Chicago-based private equity firm Continental Investors. Drizly, dubbed the "Amazon.com for alcohol," makes money by charging a flat monthly license fee to liquor stores, which ranges between hundreds of dollars and thousands of dollars depending on the size of the liquor store. The company's mobile app is now available in 15 markets across the country, and that number will grow to 30 by the end of the year, Rellas said. Last week, the company announced its service is now available in Minneapolis and St. Paul, Minnesota.

While he wouldn't disclose specifics on revenue, he said the company does tens of thousands of transactions monthly. Those transactions have been growing by 20 percent every month for the past year and a half, he said.

In the future, Drizly could be in cities across the globe.

"We're not going to take our eye off the ball here in the U.S. for a while but that's how we've started to create the company is knowing that (we'll eventually expand globally)," Rellas said. "It's incredibly exciting."

To read this article on the Boston Business Journal, please click here.

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