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SBANE Member 'Boardroom Advisory Group' Changes Name

BOARDROOM ADVISORY GROUP BECOMES OWNER’S EDGE, LLC Company name change and new logo identity better reflects consulting firm’s work directly with business owners   EAST GREENWICH, R.I. (January 20, 2010):   Tom Stocker, principal of Boardroom Advisory Group LLC, a small- to mid-market private business advisory and consulting firm based in East Greenwich, RI, announces the company has changed its name to Owner’s Edge, LLC.

“The name change serves to create a more distinctive identity for our business activities which are focused on helping small- to mid-market business owners,” states Mr. Stocker, owner and managing director of Owner’s Edge, LLC. “Our previous name seemed to imply that we were serving CEOs at the boardroom level, and only in an advisory capacity. However we are constantly moving between long-term advisory and shorter-term consultant roles for our clients who typically own their business and wear many hats.” The company will continue to operate within its current structure and Boardroom Advisory Group clientele will note a seamless transition. Owner’s Edge, LLC advisors will each have a new email address and business card, and the company Web site domain will now be under the Owner’s Edge brand identity (http://www.OwnersEdgeLLC.com). “We are excited to introduce Owner’s Edge to our clients, strategic partners and business community. Our new name and logo better reflect the growth-oriented mindset of our clients who seek an ‘edge’ over their competition and who are willing to tackle challenges along their road to success – however that may be defined,” Mr. Stocker continues. “Our new tagline, ‘Driving Operational Excellence,’ serves to describe the pro-active approach our growing or underperforming client companies appreciate from us in order to resolve whatever operational issues that may be interfering with their cash flow and profitability.” Owner’s Edge, LLC’s mission is to bring ideas, processes and tools needed to take action and build companies into more valuable, sustainable and transferable assets. The firm’s advisors, all veterans of business with 25-40 years of experience in operating, growing, buying and leading companies of all sizes, work with owners through four areas: process and structure change; growth, profitability and cash improvement; transition and exit planning; and restructure, refinancing and business recovery. “Every day, we coach owners to work ‘on’ their business instead of just ‘in’ it,” adds Mr. Stocker. “The bottom line is, we help our clients to sleep well at night.” Owner’s Edge, LLC will continue to provide quality advisory and consulting services to small- to mid-market private businesses throughout New England. For more information, contact Managing Director Tom Stocker attstocker@OwnersEdgeLLC.com; phone: (401) 451-9799.
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