"Social Media in the Workplace: What’s an Employer To Do? Assessing Your Options in the Online World."

Program Overview:

Today, social media or social networking sites like Twitter®, Facebook® and LinkedIn® are growing by leaps and bounds. Some employers have blocked access to these social networking sites on company computers. Other employers are taking full advantage of the power of social networking by, for example "tweeting" on Twitter®, creating Facebook® "fan pages" or LinkedIn® groups to promote their brand or to allow their employees to communicate with other businesses, customers and employees about business issues. Some employers even require employees to participate, raising concerns about privacy and worklife balance. Employers can benefit from embracing social networking, but there has to be a balance. Employers also need to protect clients, employees and the company's reputation. Regardless of how much an employer embraces social networking, employers should have a policy that is fair to employees and prevents unnecessary exposure to the company.

What You Will Learn

· What kinds of Social Networking Sites are out there?
· How are employers using social media to their advantage
· How employers are approaching their employees' use of such sites?
· What are the security issues? · What policies should you consider adopting?
· What are the potential traps and pitfalls?

Please join us on March 30, 2010, for an informative and interactive discussion addressing these questions and others as we explore this timely topic.

Our Speakers:
David B. Wilson, Hirsch Roberts Weinstein LLP, is a founding partner of Hirsch RobertsWeinstein LLP in Boston, Massachusetts, where he counsels employers in all areas of employment relations law. Dave has an acute interest in the intersection between technology, the law and the workplace and has written and presented extensively on that subject. He is an experienced litigator in the state and federal courts of Massachusetts and New Hampshire and may be contacted at dwilson@hrwlawyers.com.

Leto Papadopoulos, King & Bishop, has over five years of experience working with individuals and businesses in transition. She promotes the use of social media to individual clients and companies for marketing and branding purposes. Leto is a graduate of Drew University with a BA in Psychology and is pursuing her Masters in Organizational Psychology from the MA School of Professional Psychology. She is a past president of the Charles River Professionals chapter of Business Networking International in Watertown and is currently on the Membership Committee of BNI. Leto volunteers as a youth advisor for the St. Nicholas Church in Lexington.